SOHO Solo West Cork

Calvin December 18th, 2008

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• Why Social Media marketing may not be right for your small business.
• Tips and a host of useful links on Using Twitter for Business from John Jantsch of Duct Tape Marketing.
• Our usual venue is closed in January, so I’m thinking of holding a virtual SOHO Solo meeting on Vyew…details to follow.
• Roll out the online welcome mats to attract visitors to your small business website.
• Make em laugh…. and your blog will be flying!

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Calvin December 2nd, 2008

SOHO Links are now going to be hosted in a more ad-hoc fashion. They will remain a regular part of the SOHO Solo West Cork blog, but rather than appearing every Friday they will turn up as and when the posts are ready.

Enjoy!

• The Irish Internet Association’s (IIA) Social Media Working Group has released a business blogging whitepaper and is looking for comments… take a look and have your say.
• If you’re looking for a way to take a break from work and recharge your SOHO Solo batteries, West Cork is one of the best places in the world to see whales and dolphins, and this is the best time of year to go. What are you waiting for?
• Krishna De talks to Joe Zefran, Head of Internet Development at RTE.ie, about the the national broadcaster’s foray into Social Media.
• Damien Mulley of Cork Based Mulley Communications asks why are businesses so hung up on making a Business Case for Social Media?
• As a SOHO Solo I’m usually home for lunch. Here are a few suggestions on ways to use up that leftover turkey post-christmas

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Calvin November 19th, 2008

Again… better late than never :-). Enjoy!

• Some Christmas e-commerce do’s and don’ts
• Ever wonder how to get your web-pages to rank better in Google? Dowload the official Google guide to Search Engine Optimisation (SEO) for webmasters and find out how.
• Great post over on Copyblogger on how partnering can be the key to online success.
• The long and the short of it… just how long should the copy in your marketing communications be?

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Calvin November 9th, 2008

• Business coach James Sweetman shares ten mistakes salespeople make and suggests ways you can avoid them.
• How Diddy did it – music industry mogul and all-round entrepreneur P. Diddy shares the secrets to his brand’s success and living “The American Dream” in this special edition of CNBC’s “The Big Idea”.

• Why failure isn’t always a bad thing.

• Top Twitter Tips from Pro-Blogger Darren Rowse
• Small businesses can compete with the big guys online

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Calvin November 4th, 2008

OK – missed a couple of Friday’s, because of lots of other “must-do-now” stuff… and because, shock/horror, I have a life off-line ;-). Here’s an assortment of links you might find interesting.

Will re-establish Friday posting of SOHO Links from this week onwards… apologies for the disruption.

• Seizing the day Guy Kawazaki style….
• All about the Credit Crisis in 30 slides… courtesy of a competition on SlideShare.
• Some things to bear in mind before changing your website.
• Why do you need a content management system? (Don’t forget to come along to the next meeting to find out more about what a content management system can do for your small business website :-)).

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Calvin October 17th, 2008

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• Are you being productive, or are you just busy?
• Take control of your time with these Time Management links (hat tip to SOHO Solo Jim Flynn of MTS Consulting)
• Great post on Brazen Careerist – are you working too hard?
• Despite spam, E-mail is still a potent weapon in the small-business marketing arsenal. West Cork Based Newsweaver have some great tips on effective e-mail marketing in their “The Business of E-mail” newsletter.
• Could this herald the beginning of the end of broadband blackspots in West Cork? Interesting… but don’t hold your breath just yet!

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Calvin October 13th, 2008

• Advertisers and consumers… the relationship is changing, are you ready?:

• How to stop worrying and learn to love the internet: Douglas Adams, well ahead of his time, as usual!
• Tips for self-editing and proof-reading your own writing.
• If you rely on local business, make sure people can find you in a local search.
• Fourteen ways you can use the web to legally spy on your competition.

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Calvin October 3rd, 2008

• Could you run your SOLO business without a printer?
• Inspiring story illustrating how blogging can change lives.

• Definitely one for the SOHO reading list – the hidden benefits of disorder….
• Chocolate business cards anyone?
• A great case study of effective E-mail marketing for small businesses by Denise Cox from NewsWeaver
• How Social Media can help you reach an audience that doesn’t use social media!

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Calvin September 28th, 2008

Oops! Forgot to post this on Friday….

• Business strategies to beat the recession from StartupNation
• What exactly is a Solo Entrepreneur?
• Irish Web Awards shortlist announced
• Do people take your solo business seriously – some pretty basic, but important steps you can take to make sure they do
• Small Business Summit – a free online small business conference hosted by Microsoft. This year’s summit takes place 14-16 October 2008, but check out the videos of last year’s speakers / events.

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Calvin September 22nd, 2008

Oops! Forgot to post this on Friday:

• Advice on Working from Home in the New York Times.
• Great interview with Andy Lark, VP of Global Marketing at Dell computers, where he explains how Social Media is the most important element in marketing today (okay, so Dell is hardly a SOHO enterprise, but the way Social Media is reshaping the marketing landscape is just as applicable to your business and mine):

• Going SOHO Solo can be the perfect career move for parents.
• Four ways Social Networks can help build your business
• Small business guides and tips
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